The highly specialized in virtual reality company, Kolor is pivotal in offering remarkable support to its high-end users. Alongside GoPro, there is going to be an innate shift towards the electronic consumers market.
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Spherical media enables a range of immersive viewing experiences and is an essential building block of virtual reality (VR), a technology poised to transform entertainment, education and other industries.
Kolor’s solutions enable users to combine multiple photographs or videos to produce high-resolution panoramic or spherical content that can be enjoyed on mobile devices, the web or in a virtual reality environment.
Many filmmakers have several GoPro cameras which are attached using a special third-party rig and then stitched together using Kolor’s software. When GoPro acquires the I.P from Kolor, creating a camera that produces VR content “in-house” is really going to push the envelope in the action camera realm
This is a unique opportunity to give professionals and casual users the chance to use the advanced technologies that Kolor develops. It also gives us the necessary support to fully commit ourselves toward what we’ve always believed to be the next digital revolution: immersive media. GoPro’s capture devices and Kolor’s software will combine to deliver exciting and highly accessible solutions for capturing, creating and sharing spherical content. The transaction is scheduled to close in May, when we’ll officially be part of GoPro.
– Alexandre Jenny, Founder of Kolor
Evolution of the HERO camera is already underway, and as the average user will not purchase half a dozen cameras to record a 360° video. GoPro is seemingly keeping its commitment to bring a superior recording device to market
Kolor has a VR Experience ready and downloadable located here
In conjunction with the announcement, GoPro and Kolor have released an immersive, spherical video that demonstrates the marriage of GoPro imagery and Kolor’s software. “Land, Air and Sea” takes you on a journey to unexpected places so be sure to watch and interact with the video!
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