Today’s consumer drone market is at tip of the spear where prices are too high to allow for easy accessibility for those looking to get their first drone.
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GoPro unveiled their very first consumer drone in late September 2016. The GoPro proprietary unfold-able drone, KARMA, is $799 and well below the top end price of drones out in the market.
According to GoPro CEO, Nick Woodman, drones are inevitably getting less expensive as tech improves. The company has made a stance to commit to making their drones and products accessible to a wider audience – not just for drone enthusiasts.
The leader in drone technology today is DJI, a longstanding kingpin with over a decade of experience making quad copters. DJI has single-handedly garnered the majority market share of its own niche. Consumer drone sales will continue to surge over the next several years, with global annual unit shipments increasing more than tenfold from 6.4 million in 2015 to 67.9 million by 2021.
GoPro has an extremely strong vision beyond drones. Aerial perspective is just one point of view and Woodman reiterates that KARMA is more than the drone. He believes that the hand grip gimbal is going to be more well received than expected.
We’re not done yet, there is more to be expected from GoPro.
GoPro’s also been investing heavily in its Quik app and GoPro Plus subscription service so users can access, edit, and share their GoPro footage from anywhere. This kind of compatibility will be very tempting to people who’ve gone all-in on GoPro cameras and accessories over the last decade.
