Recapping a great event running from February 17th through February 21st, Oakley hosted their premier Oakley Week at Whistler Blackcomb.
As part of Oakley’s three-year partnership with Whistler Blackcomb, Oakley Week featured multiple brand touch points, including snow camps, ride with a pro, social media contests, and awesome on-site demos, in-store promotions and more.
Ace Team tested the famed Prizm lens, and according to Oakley Canada spokesperson, Martin Collette, the revolutionary lens technology dramatically enhances contrast and visibility.
Our team tested out the gear and the Prizm lens were impressive. The Oakley Prizm collection of hi-contrast lenses tailored to specific environments boosts visibility of snow contours, bumps and textures so riders can head down the hill with confidence.
“The Oakley brand and Whistler Blackcomb are both grounded in sport, performance and innovation. We are excited to bring to life our partnership at Oakley Week 2016 by creating thrilling experiences and providing riders access to the best products, athletes and coaches in the world.”
– Michel Laramée, Oakley Canada Sports Division VP-GM
Prizm™ is a revolution in snow lens optics built on decades of color science research. Prizm lenses provide unprecedented control of light transmission resulting in colors precisely tuned to maximize contrast and enhance visibility.
Discover More:
Twitter: @oakley
Instagram: @oakley, @oakleyskiing, @oakleysnowboarding
Facebook: Facebook.com/Oakley
Be sure to check out Oakley Snow goggles on sale!
Oakley Flight Deck Prizm Mens Snow Goggles
Featured Image: GoPro Ace
