According to GoPro’s press release there are many sales highlights for the action camera developer in the second quarter and yet there is still more to come for the remainder of the fiscal year.
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Remarkably, GoPro increased shipments of Point-of-Purchase (POP) displays by over 40%; linear feet of new POP displays increased over 75% for the first six months of 2015, year-over-year. GoPro is the official camera of the Tour de France. GoPro cameras are mounted on riders and their bikes, providing never-before-seen perspectives on the world’s most prestigious cycling race.
“I couldn’t be more proud of our aggressive pace of innovation. With the introduction of HERO4 Session and HERO+ LCD, we’ve launched five new cameras in the past 10 months, exciting both new and existing customers and contributing to strong second quarter results. Our core business is enjoying terrific momentum as we charge forward into attractive adjacent markets.”
– CEO, Nick Woodman
GoPro has noted that the company does not expect to continue to grow in the future at the same rate as they have in the past, and profitability in recent periods might not be indicative of future performance. 3 main proponents to properly judge performance includes:
- Difficulty in accurately predicting our future customer demand
- Any inability to successfully manage frequent product introductions and transitions
- The effects of international business uncertainties
It is valuable to comment on the recent highlights of GoPro. Earlier this summer, GoPro launched HERO4 Session featuring simple one-button control and an exciting new form factor 50% smaller and 40% lighter than other HERO4 cameras. Innovative, water-proof design eliminates the need for a separate housing, reducing complexity and vastly improving audio performance. GoPro products are now sold in more than 40,000 stores worldwide, reflecting the addition of new retail customers, increased store counts with existing customers, and international expansion.
Featured Image: GoPro
