As cool as he can be, CEO of GoPro, Nicholas Woodman nonchalantly positions himself in front of a crowd at CES 2015 dedicated to the future of GoPro.
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Filmed in September 2014, Nicholas Woodman diversifies his persona on the panel with veteran Sharks – Mark Cuban, Daymond John, Lori Greiner and Kevin O’Learly (aka – Mr. Wonderful) in the hit reality show Shark Tank. A few months later, he joins his colleagues and fans at CES 2015.
At CES 2015, Nicholas Woodman showed his enthusiasm for the new technologies that will likely rev up sales in 2015 and onward. According to Woodman, products like virtual reality and drones could be the future to coexist with the HERO 4 line. According to the CEO, the company is very pleased with Q4 of the fiscal year.
While in an audience panel discussion, Woodman had everyone on the hook with the way he positioned the company’s strategies. As he refused to go into detail about further plans to implement new products down the line.
It’s so much better to tease you guys..
-Nicholas Woodman, CEO of GoPro Inc.
GoPro has also announced that they have every opportunity to succeed outside of the U.S market. Specifically, in China the Go-To-Market strategy could become feasible. More importantly, the message coming from Woodman presents the company in a position of strength, and to maintain the pedigree of the GoPro brand. Woodman concludes by committing to the well thought ideals in the delivery of GoPro products outside of the U.S.
Many business experts will tell you, a Go-To-Market strategy really involves answering 5 important questions:
– Who is the target audience within the potential market?
– What kind of product portfolio will be for its customers?
– How will GoPro maintain the price comparison for products?
– How will GoPro promote the products to target customers?
– Where exactly will GoPro promote and sell?
In recent developments at GoPro, The GoPro Channel has successfully injected itself to media platforms such as Xbox One and Xbox 360 consoles, on Virgin America in-flight systems, and social platforms such as Facebook, YouTube, Twitter, Instagram, Vimeo, and on their proprietary site GoPro.com/Channels. Just a week ago, At CES 2015, GoPro joined with LG Electronics to feature the channel on LG Smart TVs.
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