According to GoPro, the simplicity of the GoPro camera is largely responsible for the look and feel of the Beyoncé 7/11 music video.
Director proclaims the greatly improved GoPro camera, and the community of filmmakers that it’s formed, is largely responsible for the look and feel of Beyonce’s 7/11 music video.
The finest-tiny camera has a wide lens, automatic exposure control, and can humbly make a winning image in any circumstance. It’s rugged, water proof, and most importantly entertaining to shoot with basic knowledge of traditional photography.
According to Matt Workman of Cinematography Database, the music icon, Beyoncé, shot her latest video with the help of a few GoPro cameras + accessories for the release of her upcoming self-titled album. Workman highlights the simplicity of the video, noting how GoPros small form factor and wide lens capabilities make it easy for anyone, including Beyoncé, to film their own music video. 7/11 is now in excess of 50 million views on YouTube.
The simple GoPro + Selfie-Stick shots look compelling and amazing. To accomplish the same shots without the GoPro, one would need to use a doggicam-body-mount or a double dolly setup. Industry professionals already know the alternative methods are way more cumbersome. However, the GoPro on a stick is self-driven and the results speak for miles.
Looking forward to more music videos inspired, and driven by GoPro.
